New York Times Journalist Lindsay Crouse | LIVE before the CIM

You may not know Lindsay Crouse by name. But, you've likely seen her work scrolling your social media feeds.

Lindsay is a journalist for The New York Times whose specialty is producing video op-eds and op-docs. Her most recent work has 7 million views and counting. It's headline: "I was the fastest girl in the world, until I joined Nike."

It features Mary Cain, a former child running prodigy who used her video to tell a story of physical and mental abuse by the famed Nike Coach Alberto Salazar. Cain's raw account of her time training with the Nike Oregon Project included public weight shaming and encouragement to diet to the point of losing her period and broken bones due to bone deterioration. 

Salazar is currently facing a four-year ban on doping. Nike has, at the time this episode published, supported him. So have some of his top athletes.  But other Salazar athletes, including Olympians Kara Goucher and Amy Yoder-Begley, have backed Cain's claims of abuse under Salazar's leadership and Nike's oversight. 

On this Dying to Ask, how Crouse created her unusual niche and pioneered a new way of storytelling at the New York Times.  We break down how she puts op-docs and op-eds together. And, we explore the impact those those viral videos are having on the national conversation of what it means to win at all costs.