
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Join KCRA TV morning news anchor Deirdre Fitzpatrick for a podcast that asks her favorite question: how did you do that? Her guests wrote the book, launched the product, won the race, influenced social media or figured out a must-try life hack. Master your mindset while learning how to live bigger and better.
Episodes
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Friday Nov 22, 2019
Mike Luery, Reporter and Author
Friday Nov 22, 2019
Friday Nov 22, 2019
What's your passion?
Reporter Mike Luery has two of them. One is baseball. The other is journalism.
Mike is an award-winning reporter with decades of experience. His investigative work has exposed abuses in California's funeral industry, puppy prisons and the Ku Klux Klan in Florida.
Mike is just as fierce in his baseball knowledge. He's the author of the book, "Baseball Between Us," a memoir of the years he spent visiting every single ballpark in the country with his son. Bottom line, Mike is ALWAYS the guy you want to sit next to at a dinner party because his stories will entertain you for hours.
On this Dying to Ask, we're talking about identifying and following a passion with one of the most passionate people I've ever worked with in a newsroom.
Mike tells some epic tales of chasing down bad guys and some poignant ones about the life lessons he learned over 16 years and 43,000 miles visiting 32 ballparks.
Don't miss Mike's warning for those who turn their back on their true passions, as he did when he left journalism for a job in PR...briefly. And, find out why no license plate is safe in his presence.

Friday Nov 15, 2019
Martellus Bennett, Children's author/Entrepreneur/Super Bowl champ
Friday Nov 15, 2019
Friday Nov 15, 2019
"You're allowed to have more than one dream."
That's my takeaway from this conversation with Martellus Bennett. The fact that he played in the NFL and won a Super Bowl is only a fraction of what makes Martellus interesting.
After this episode, I hope you find football the least interesting thing about him. Martellus Bennett is an entrepreneur, a children's book author and most importantly, a man who never stops creating.
That said, he hasn't exactly left the world of football. He's back as Professor Bennett in the hilarious Dos Equis "College Football Football College" online videos. Pass his class and you might win a chance to go to the College Football National Championship.
On this Dying to Ask: What Martellus does every day to make new dreams a reality. How he pursues new goals despite not having a mentor. And, why I could have used Professor Bennett's "lectures" as a 16-year-old drill team member in Fort Worth, Texas.
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Friday Nov 08, 2019
Return to Paradise: Vicki Gonzalez and Brian Hickey
Friday Nov 08, 2019
Friday Nov 08, 2019
What happens when TV cameras go away? What happens when something like a massive wildfire is put out and a community's recovery begins? That's what KCRA reporter Vicki Gonzalez set out to discover when she followed four families for an entire year who'd lost everything in the Camp Fire.
The Camp Fire is the deadliest and most destructive wildfire in California history. It broke out on Nov. 8, 2018, virtually wiping out the town of Paradise. 85 people died. 19,000 homes and businesses were destroyed. Survivors told stories that sounded like they were straight out of an action movie. But, there were also remarkable stories of everyday people who found themselves doing extraordinary things to save themselves and others.
On this Dying to Ask: I sit down with two of my colleagues whose work led our Camp Fire coverage.
First, Brian Hickey and I relive where we were when the first scanner traffic about the fire started. I will never forget Brian's face as he comprehended the magnitude of what first responders were reporting.
And then, Vicki Gonzalez tells us the backstory of her one-hour documentary "Return to Paradise." Find out how she chose the four families she followed for a solid year and the affect this project has had on her personally. It's an exceptional look at the devastation and inspiration you'll find in Paradise.

Friday Nov 01, 2019
Katherine Reynolds Lewis, Parenting Expert
Friday Nov 01, 2019
Friday Nov 01, 2019
"You don't understand my generation."
Every kid has told their parents that. The thing is it's actually true for today's kids. Katherine Reynolds Lewis is a parenting expert and the author of "The Good News about Bad Behavior."
She graduated from Harvard with a physics degree which may prove that parenting is indeed rocket science!
On this Dying to Ask, Katherine explains why American kids suffer from an inability to self-regulate. She'll sell you (with scientific evidence) on why we all need to understand the unique challenges they face that make them a generation unlike any other. And, she'll lay out a parenting strategy to lessen yelling, nagging and arguing in the family.

Thursday Oct 17, 2019
'Word of Mouth' creator discusses new show, all things reality TV
Thursday Oct 17, 2019
Thursday Oct 17, 2019
Looking for a new TV show to binge? Ask Jessica Mathies.
She likely watches more TV than anyone you know. But as an executive producer, it's her job to figure out what people are watching and, more importantly, WHY they're watching it.
Uncovering what drives us to keep up with Kardashians or revel in not-so-real housewives is as maddening as it is entertaining.
Jessica's work in non-scripted or reality TV is extensive. She held the title of human canvas producer on "Ink Master" and was responsible for convincing people to tattoo their eyelids. She worked on HGTV's "Sleep on It," where homebuyers spent the night in a prospective home before making an offer.
Her latest creation is Hearst Television's "Word of Mouth," a show that asks local people for recommendations on everything from food to culture.
On this Dying to Ask: we find out how reality TV is really made. (Heads up: It's a little like finding out how sausage is made.) Jessica explains why we can't get enough Chip and Joanna Gaines on "Fixer Upper," and tells some epic stories from her time as a human canvas producer.
And, we find out what happened when she took "Word of Mouth" to the streets of Sacramento.
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Friday Oct 11, 2019
So you want to start a podcast...
Friday Oct 11, 2019
Friday Oct 11, 2019
"I've been thinking about starting a podcast." I get a lot of DMs, emails and calls that start with that sentence. My response is usually "are you sure about that? Let me tell you a few things."
We'll start with the positive. Apple recently revealed its 2019 podcast stats. Apple podcasts feature more than 700,000 active podcasts and 29 million podcasts! Compare that to 2018 when there were 550,000 shows and 18.5 million episodes. That's some major growth and there's a lot of money to be made. It's no wonder so many people want to start a show. But, here's what you don't know about podcasting. The talking part is easy and fun. The rest of it is work!
On this Dying to Ask, Geoff and I are going to do our best to talk you out of starting a podcast. It's not that we fear the competition. We just want to spare you the pain! We'll teach you how to come up with a concept for a show, how to figure out if you should have a co-host, and even what it takes to record audio. Find out the one thing about podcasting that both Geoff and I hate. And then, Producer Geoff will drop a bombshell. Seriously, never saw it coming.

Friday Oct 04, 2019
Friday Oct 04, 2019
This episode is straight out of the "why didn't I think of that" file. 5 years ago, Mitch Gardner was a college kid staring at his phone too much. Now, he's a tech entrepreneur whose app to get people off their phones has millions of users. How did he do it? Two words: free stuff. The Pocket Points app rewards users with discounts on everything from pizza to Vans shoes for staying off their phone. And, it's becoming a big deal on high school campuses where teachers are crediting the app for longer attention spans and increased learning. On this Dying to Ask, how two college guys came up with the next big thing at, wait for it, a bar. The extremely well known app their biggest investor passed on before sinking serious cash into Pocket Points. And, think you have the next thing big thing? How to make an app a reality.
WHERE TO FOLLOW:
Instagram: @pocketpoints
@mitchgardner5

Friday Sep 27, 2019
Tim Collom, Artist, Realtor, and author???
Friday Sep 27, 2019
Friday Sep 27, 2019
(REPLAY)
In this week's replay, we're catching up on our guest from episode 22 -- Tim Collom.
We had Tim on to talk about what it takes to market a product by marketing yourself. He's the ultimate right brain, left brain guy.
Tim is as successful a real estate agent as he is an artist. When we first talked with him, he'd just wrapped a viral online art project that raised 150-thousand dollars for fire victims.
Flash forward and he's just crossed something else off his bucket list: he's produced an art coffee table book and it's gorgeous.
On this Dying to Ask: learn the art of the hussle from a guy creating (and marketing) his projects by marketing himself.
Check out Tim's book:
Follow Tim Collom:
https://www.timcollomgallery.com
Instagram:
@TimCollom
@TimCollomGallery
facebook:
@tim.collom

Friday Sep 20, 2019
Chris Meyer, Lawyer, Filmmaker, Funeral home owner
Friday Sep 20, 2019
Friday Sep 20, 2019
Lawyer. Filmmaker. Funeral home owner.
Chris Meyer is many things. Boring, is not one of them.
His new book "Life in 20 Lessons: What a Funeral Guy Discovered about Life from Death" is like "This is my Life" meets "Tuesdays with Morrie." Meyer spent 14 years in the funeral business assisting grieving families and in one case, the soon to be departed, in planning funerals. It was a life chapter he never intended to write but he feels grateful for given the impact the career detour had on him personally.
On this Dying to Ask, how a guy working as a Hollywood screenwriter ended up running a funeral home, what he's learned about life from being around death for 14 years, and what he learned about failure that time he told Mel Gibson he hated his script. Get ready for some epic stories and a lot of laughing about a topic that's usually not very funny.
Buy Chris Meyer's book:
Follow Chris Meyer:
https://www.chrismeyerauthor.com/
Instagram: @chrismeyerauthor
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Friday Sep 13, 2019
Tamron Hall, Anchor
Friday Sep 13, 2019
Friday Sep 13, 2019
Former NBC news anchor Tamron Hall is back on TV and she's calling life the way she sees it and especially how she lived it. Tamron abruptly left NBC news after NBC brought over Megyn Kelly from Fox News to host her own hour of the Today Show at what was rumored to be a 15 to 20 million dollar a year salary.
REINVENTION. At some point you're probably going to have to do it. Whether it's in your professional career or your personal life. The thing is most of us don't have to reinvent on a public stage. We can figure it out in private.
Flash forward two years and "Megyn Kelly Today" is yesterday's news. And Tamron Hall's reinvention is hitting daytime TV with a new talk show .
She's also a first time mom at 48, newly married and reflecting on the fact that the whole "Megyn vs Kelly" thing really turned out well for her.
In this Dying to Ask: a super frank conversation about how the worst thing in your life can turn out to be the best blessing ever and why everything you need to know about life can be learned from the movie "Rocky."
WHERE TO FOLLOW:
Instagram: @tamronhall
@tamronhallshow