Dying To Ask
How ‘Got Milk’ Got Olympic Perfection

How ‘Got Milk’ Got Olympic Perfection

June 15, 2021

You probably don't know Yin Rani by name. But, I'll bet she's made you reach for a glass of milk.

Rani is the creative genius behind this year's Got Milk Olympic ad campaign.

Got Milk? That's the question that launched one of the most iconic ad campaigns in the 1990s.

Rani gave Got Milk a modern makeover in time for the Tokyo Olympics. The year delay turned out to be a campaign game-changer.

The new ads feature the Olympics' newest sports like skateboarding, karate, BMX freestyle and softball.

On this Dying to Ask:

  • What producers did to keep Olympians safe from COVID-19 on set
  • The tone Olympic sponsors need to strike coming out of the pandemic
  • What Rani learned about athlete mindset and resilience after working with Olympians for the first time
How Ryan Murphy Manages Pressure By Adding Pressure

How Ryan Murphy Manages Pressure By Adding Pressure

June 11, 2021

The king of the backstroke has no intention of relinquishing his crown at the 2020 Tokyo Olympics.

Ryan Murphy is one of the biggest names in swimming. He's been breaking pool records since he was 5 years old.

He made his Olympic debut at the 2016 Rio de Janeiro Summer Games. He swept the backstroke events and won a third gold medal in the 4 x 100m medley relay. His leg set a world record.

The former UC Berkeley swimmer went pro in 2017 and has had his eye on defending his Olympic wins ever since.

The pandemic delayed the games, but not the dream.

Fellow swimmer Nathan Adrian opened lanes in his newly purchased swim school to swimmers like Ryan when the lockdown started.

"To kind of take things day by day, that was something I struggled with at the beginning. But as I, as this kind of kept on going on and kept on going on, I really got used to being flexible day to day, and I think that's a really valuable skill," Murphy said.

Murphy continued his training in Berkeley in his college pool and has fine-tuned his mental game an unusual way. He creates pressure to deal with pressure.

On this Dying to Ask:

  • How Ryan Murphy finds a competitive edge by living with constant pressure
  • Why he feels a need for speed at all times
  • And why it's better to embrace than fight flexibility

 

How America’s Fastest Race Walkers Found Zen On The Road To Tokyo

How America’s Fastest Race Walkers Found Zen On The Road To Tokyo

June 8, 2021

Chances are you took a lot of walks during the pandemic.

But, we'll bet you didn't walk with the same purpose Nick Christie and Robyn Stevens did.

They're America's top race walkers and they're speeding toward spots to represent Team USA this summer at the Tokyo Olympics.

They're also a couple in real life and they've spent virtually every minute of the pandemic living and training with each other.

Nick and Robyn avoided all contact with the outside world in fear that catching COVID-19 would ruin their athletic careers.

As endurance athletes, they worried the long-term effects would negatively impact their respiratory systems.

So, they moved to the middle of nowhere. The Mohave Desert, to be exact.

They committed to coaching each other and emerged from quarantine for their first race in February and won their respective U.S. Championships.

On this Dying to Ask:

  • The extreme lengths Robyn and Nick went to in order to not get COVID-19
  • How little contact they've had with anyone but each other
  • How to dig deep and find happiness when you don't have a lot of control over your life
  • Robyn's mental health hack that could be an instant game-changer in your life
How Skateboarder Maurio McCoy Found An Edge In The Pandemic

How Skateboarder Maurio McCoy Found An Edge In The Pandemic

June 4, 2021

Five new sports will debut at this summer's Tokyo Olympics.

Skateboarding is one of them, and Maurio McCoy wants to bring home gold for Team USA.

Skateboarding features two events: park and street.

Park competitions take place in a bowl and emphasize athlete flow and tricks. Street competitions feature a course that creates real-world obstacles like stairs and rails.

McCoy is a street skater and he can thank his big brother for his Olympic dreams.

His brother handed him a skateboard at the age of 4 and the rest is history.

McCoy moved to Los Angeles from Pennsylvania right before the pandemic. He spent quarantine skating and falling in love with his new hometown.

"I don't have to deal with weather — sunny here for the most part. I like that it's been good for my skating," said McCoy.

On this Dying to Ask:

  • What skateboarders think of their sport joining the Olympics.
  • How skateboard "attitude" helps McCoy handle life stress.
  • What life is like as a pro skateboarder (spoiler: it's pretty awesome and McCoy knows it).

 

How To Dig Deeper With 2-Time Olympian Kim Conley

How To Dig Deeper With 2-Time Olympian Kim Conley

June 1, 2021

Making a third Olympic team isn't easy.

Add in a pandemic and a yearlong Olympic delay and it creates challenges for Olympians like Kim Conley.

Conley represented Team USA in distance running at the 2012 London Olympics and the 2016 Rio de Janeiro Olympics.

The UC Davis grad and New Balance-sponsored athlete was on track to qualify for her third Olympic team in the 5000m when COVID-19 struck.

Runners were fortunate when the lockdown started since running wasn't canceled and doesn't require a practice facility in proximity to other people for training.

But distance running in your 30s isn't always easy. Recovery takes long. Injuries can happen at any time.

But Kim was feeling healthy and made the decision to double down on her commitment to making that third Olympic team.

That led to a major life decision to leave Northern California and relocate to Flagstaff, Arizona.

And she's reaped both physical and mental benefits ever since.

On this Dying to Ask:

  • How Kim made the call to leave her support system in Northern California and move to Flagstaff, Arizona
  • How athletes avoided COVID-19 this past year
  • What Kim feared might happen to her career if she tested positive for coronavirus
  • And how to fine-tune your own grit when your life plan goes sideways
Why Team USA’s Karate Kid Loves ‘Cobra Kai’

Why Team USA’s Karate Kid Loves ‘Cobra Kai’

May 27, 2021

Ariel Torres is a real-life Karate Kid and Team USA's best chance at a medal in karate at this summer's Tokyo Olympics.

Karate joins judo and taekwondo as the third martial art to enter the Olympic lineup after Japan named it one of five sports debuting at this summer's games.

Torres started karate at the age of 6 at the suggestion of a pediatrician to control his endless energy.

Like Daniel LaRusso in "The Karate Kid," he fell in love with the sport. Like Daniel LaRusso, he's from New Jersey. Unlike Daniel LaRusso, he loves "Cobra Kai."

The hit Netflix show is giving the sport a rebirth just in time for fans to cheer on athletes like Torres in Tokyo.

Torres is ranked number 10 in the world in his sport and is a featured "Got Milk" sponsored athlete.

On this Dying to Ask:

  • Why Ariel says the Olympic postponement is the only reason he has a shot at competing in Tokyo this summer.
  • What happened to him during quarantine that changed him as a man and as an athlete.
  • How the Netflix show "Cobra Kai" is fueling karate's growth as a sport.
  • And how you can be a more disciplined person by utilizing a few tricks from Ariel's training.
What To Expect In Season 7, The Road To Tokyo

What To Expect In Season 7, The Road To Tokyo

May 27, 2021

Delayed.

Delayed.

I never thought it was possible to delay an Olympic Games. It turns out it is very possible to put the world's biggest sporting event on hold.

It turns out you can press pause on a lot of life when there is a pandemic.

But now, the 2020 Tokyo Olympics (in 2021) seems to be on track to actually happen this summer.

In this season of the "Dying To Ask" podcast, we'll continue our deep dive into how to fine-tune your mindset by learning mental hacks from some of the toughest bodies and brains around, Olympians and Olympic hopefuls.

Here's a preview of what to expect and a recap on why I'm obsessed with all things Olympics.

The 2021 Summer Beach Reads Episode

The 2021 Summer Beach Reads Episode

May 20, 2021

Read anything good lately? The answer is always yes when you ask independent bookstore owner Tina Ferguson.

Tina started her independent bookstore, Face In A Book, nearly 10 years ago. Nothing prepared Tina and other bookstore owners for the challenges of selling books in a pandemic.

But, books were definitely essential for a lot of us over the last year.

They provided an escape from the realities of pandemic life. They inspired us. They distracted us. And, most of all, they entertained us.

Now, it's the summer of 2021. Vaccination rates are creeping up and a lot of people are craving travel and vacations again.

Have a pen handy as you listen and get great suggestions from Tina on what to pack book-wise.

It's our annual "Summer Beach Reads" show, and this one will keep your attention until "The End."

On this Dying to Ask:

  • The trends bookstores are seeing coming out of the pandemic
  • Six books Tina says deserve your attention this summer
  • Tina's trick to get kids reading more over the summer

 

How To Develop A Morning Routine With Fitz

How To Develop A Morning Routine With Fitz

May 13, 2021

I'm good at a lot of things. I'm great at one thing: My morning routine.

After doing morning news for more than 20 years, I am an expert in finding ways to streamline getting out the door.

A good morning ritual can be a time saver. It can be a sanity saver. And, it can lessen stress in unusual ways by boosting productivity and raising your self-esteem.

But, here's the reason most morning routines fail: Morning routines don't actually start in the morning. They start at night.

I probably should have thrown in a "spoiler alert" before that one.

In this solo episode, I'm breaking down the ridiculously easy things I do to make getting up hours before the rooster crows possible.

Prepare to be dazzled by the seemingly mundane. But, give it a try, and I'll bet you see results.

In this Dying to Ask:

  • Why you should develop a morning routine
  • How to figure out what should and should not be in your morning routine
  • Why I think most morning routines fail
How To Make Time For Everything With Zibby Owens

How To Make Time For Everything With Zibby Owens

April 22, 2021

Zibby Owens is on her way to becoming one of the most important people in publishing.

The publishing world is starting to view her in the same way it views Oprah Winfrey and Reese Witherspoon. And she was named New York City's top "book-fluencer." (Yes, that's a thing.)

Zibby's "Moms Don't Have Time to Read Books" podcast is a play on the fact that moms need to make time for themselves. Reading is the escape many women turn to for motivation, inspiration and an escape from the stresses of life. And, as a divorced mom of four kids, Zibby practices what she preaches.

In just three years, Zibby's daily, 30-minute podcast has become the show NY Times best-selling authors fight to get on to keep their status. And, it's become the place aspiring authors hope to appear to launch their careers.

She recently published "Moms Don't Have Time To: A Quarantine Anthology." The book is a collection of essays from authors who have appeared as guests on her podcast.

On This Dying to Ask:

  • How Zibby went from never having listened to a podcast to hosting a top-rated show.
  • How Zibby is growing her "Moms Don't Have Time" brand to cover everything from weight loss to grief to sex.
  • And learn Zibby's ultimate time hack to create space to pursue your non-family-related passions and goals.
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