532K
Downloads
235
Episodes
The 2024 Paris Olympics will be iconic. Beautiful location. Pumped up athletes. And NO pandemic restrictions! ”Dying to Ask: The Road to Paris” tells the backstories of athletes, coaches and people behind the scenes who get Team USA to the top of the podium. Join 11-time Olympic reporter Deirdre Fitzpatrick and the Hearst Olympic Team to get inspired and maybe add a little Olympic edge to your life.
Episodes
Tuesday Jun 15, 2021
How 'Got Milk' Got Olympic Perfection
Tuesday Jun 15, 2021
Tuesday Jun 15, 2021
You probably don't know Yin Rani by name. But, I'll bet she's made you reach for a glass of milk.
Rani is the creative genius behind this year's Got Milk Olympic ad campaign.
Got Milk? That's the question that launched one of the most iconic ad campaigns in the 1990s.
Rani gave Got Milk a modern makeover in time for the Tokyo Olympics. The year delay turned out to be a campaign game-changer.
The new ads feature the Olympics' newest sports like skateboarding, karate, BMX freestyle and softball.
On this Dying to Ask:
- What producers did to keep Olympians safe from COVID-19 on set
- The tone Olympic sponsors need to strike coming out of the pandemic
- What Rani learned about athlete mindset and resilience after working with Olympians for the first time
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.